Press kit · don't make the dog corporate

Brand & media kit

Marks, colors, type, boilerplate. Steal for threads and collabs. Black + yellow only. If it looks like a bank, you failed. Full ZIP ships with launch polish.

Press email

Primary

#FFD100

yellow

Canvas

#0A0A0A

black

Supply

$DWM

Board

~195

countries

DOG WIF MASK

$DWMSolanaBlack & yellow

Official mark lives at /brand-mark.svg. Export PNG variants for the ZIP.

Boilerplate · copy/paste

Dog Wif Mask ($DWM) is a black-and-yellow Solana meme culture project. Wallet-owned Mask Profiles join The Pack, farm Mask Points via invites, missions, and barks, and flex on $DWM Packs — one Pack per country. First join is free; Alpha is earned by engagement points; extra packs cost $DWM. Join every pack for Alpha of the World. Seasonal Mask Drop weights the grind. Not financial advice.

Name

Dog Wif Mask

Ticker

$DWM

Chain

Solana (+ RH path)

Supply

1,000,000,000

Board

~221 $DWM Packs

Join

1 free · extras $DWM

Culture

Black & yellow

Drops at launch

Logo & marks

kit

▸Primary mark (mask) — SVG + PNG @1x/2x/3x
▸Wordmark DOG WIF MASK — light / dark
▸Lockup: mark + wordmark horizontal & stacked
▸App icon / favicon set
▸Social avatar crop (circle + square)

Color & type

kit

▸Black #0A0A0A · Yellow #FFD100
▸Neutrals: white / muted / dim / border
▸Display: Bebas Neue · UI: IBM Plex Sans · Mono: IBM Plex Mono
▸CSS tokens + Tailwind map
▸Do / don’t contrast examples

Usage rules

kit

▸Keep yellow on black — don’t invert casually
▸Don’t stretch the mark or add drop shadows that muddy it
▸No fake CA / partnership claims in fan art without disclosure
▸$DWM Pack = country seat · The Pack = community · Alpha = points lead
▸Board copy stays entertainment framing — no ROI

What goes in the ZIP

/logos/mark.svg

/logos/mark-512.png

/logos/wordmark-light.svg

/logos/lockup-h.svg

/color/tokens.json

/type/specimens.pdf

/og/pack-1200x630.png

/og/board-1200x630.png

/social/x-header.png

/social/avatar-400.png

/mockups/board-canvas.png

/copy/boilerplate.md

/legal/brand-use.txt

/README.md

Prototype: buttons are visual. Wire a real CDN ZIP + hashed asset URLs before press push.